Week 9: Three Mission Statements

A mission statement is a statement of the organization's purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an "invisible hand" that guides people in the organization.

 Alyson Lefkowitz  :

“Ergo is the movement: organic, all-natural vodka that helps create a more sustainable global environment. Ergo is the memories one creates when the party doesn't stop. Ergo is what you make of it.”   I like the fact that Alyson’s vodka in not just a drink but it has a whole experience that goes along with it. It is vodka that keeps the party going. Seem like you would find this in several different clubs and maybe even bars. 

Garrett Millar :

"We utilize eye-catching materials for our production and storage processes in order to further captivate the eye of the vodka connoisseur." I think Garrett has a great idea in making it eye-catching. I am wondering how he is going to go about that. What is going to make his more eye-catching than anyone elses. 

Deziret  Ritsch :

"Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never  fear  the Toxic." This is directed towards young adults and I think it is going to be a great idea. Going after the lifestyle put together with a great taste of vodka could be a success.