"To be good at customer relationship management, a company must also be good at partner relationship management."(Marketing: An Introduction for Education;10 Marketing Channels Delivering Customer Value; page 1 of 5)
Here at On the Rocks, we plan on maintaining a very close relationship with our partners in the other company departments to form an effective internal value chain that serves the customer. We want to have an external delivery service that can effectively market our product. By using all of our marketing mixes: Product, Distribution, Promotion, and Price, On the Rocks should be able to compete with the other luxury vodkas out there.
"Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out."(Marketing: An Introduction for Education; 2 Company and Marketing Strategy Partnering to ... page 33 of 43)
"Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out."(Marketing: An Introduction for Education; 2 Company and Marketing Strategy Partnering to ... page 33 of 43)
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