Marketing Mix: Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49)

On the Rocks will have a off road team to promote it all over the United States. We will also have some of the biggest advertising agents such as Las Vegas Casinos, New York restaurants, and any other luxury company out there that will get the chance to sell our product. We will also use business promotions such as conventions, promotional parties, and functional gatherings.
"Companies spend billions of dollars each year on promotion to industrial customers."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 43 of 49)