"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."(Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
One of our biggest strengths is going to be able to serve a luxury vodka without watering it down so you get the full experience of the natural taste.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
The weakness of our vodka may be that the customer will have to keep the rocks frozen if they are going to serve our product.They might not want to take that extra step to give the customer the full experience.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
Our opportunities are endless. There are several luxury casinos, lounges, bars and restaurants. Since we are all natural, we shouldn't have a problem.
"And threats are unfavorable external factors or trends that may present challenges to performance."(Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
Some of our threats may be our price or the fact we do not want you to use ice. For the most part, we believe our vodka will be a popular luxury vodka.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
The weakness of our vodka may be that the customer will have to keep the rocks frozen if they are going to serve our product.They might not want to take that extra step to give the customer the full experience.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
Our opportunities are endless. There are several luxury casinos, lounges, bars and restaurants. Since we are all natural, we shouldn't have a problem.
"And threats are unfavorable external factors or trends that may present challenges to performance."(Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31)
Some of our threats may be our price or the fact we do not want you to use ice. For the most part, we believe our vodka will be a popular luxury vodka.
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