"The advertiser must next develop a compelling creative concept—or “big idea”—that will bring the message strategy to life in a distinctive and memorable way. The creative concept may emerge as a visualization, a phrase, or a combination of the two."(Marketing:An Introduction; Armstrong/Kotler; pg. 28)
For On the Rocks, we have created a unique bottle that has a ice chilling look. The label is visually pleasing and not overwhelming. It is simple and easy to read. We have also included the rocks that you freeze instead of ice. We wanted it to be easy to get that natural experience without that watered down taste. We do not want you to just pour a shot, slam it and leave. Our vodka is to be enjoyed, savoring every sip. The whole purpose of On the Rocks is the natural experience of a luxury vodka.
For On the Rocks, we have created a unique bottle that has a ice chilling look. The label is visually pleasing and not overwhelming. It is simple and easy to read. We have also included the rocks that you freeze instead of ice. We wanted it to be easy to get that natural experience without that watered down taste. We do not want you to just pour a shot, slam it and leave. Our vodka is to be enjoyed, savoring every sip. The whole purpose of On the Rocks is the natural experience of a luxury vodka.
No comments:
Post a Comment