A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels."(2 Company and Marketing Strategy Partnering to ... ; Marketing: An Introduction; Armstrong/Kotler; pg33)
The first marketing strategy we will use is to give a sample bottle of On the Rocks to all the High Rollers that check into the casinos or make reservations at a luxury restaurant. Just a compliment of On the Rocks. Maybe give the first glass free, on us, so the customer can enjoy the experience. We are confident that after the first sip, it will leave your taste buds wanting more.
"It outlines how the company intends to create value for target customers in order to capture value in return." ( Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... ; pg33)
Our target customers are those who are looking for a luxury drink that will give them a chance to relax and enjoy the experience. This is a vodka that people in a business meeting would sip on or over a luxury dinner with there wife. We want every customer who experiences On the Rocks to think of it as the most natural experience they have ever had with each and every sip.
The first marketing strategy we will use is to give a sample bottle of On the Rocks to all the High Rollers that check into the casinos or make reservations at a luxury restaurant. Just a compliment of On the Rocks. Maybe give the first glass free, on us, so the customer can enjoy the experience. We are confident that after the first sip, it will leave your taste buds wanting more.
"It outlines how the company intends to create value for target customers in order to capture value in return." ( Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... ; pg33)
Our target customers are those who are looking for a luxury drink that will give them a chance to relax and enjoy the experience. This is a vodka that people in a business meeting would sip on or over a luxury dinner with there wife. We want every customer who experiences On the Rocks to think of it as the most natural experience they have ever had with each and every sip.
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