Business Mission Statement

"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission."(Marketing: An Introduction, Armstrong/Kotler;2 Company and Marketing Strategy Partnering to ... page 5 of 43) 
"It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks."
" A mission statement is a statement of the organization's purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an "invisible hand" that guides people in the organization."(Marketing: An Introduction, Armstrong/Kotler, page 5)
I believe that our mission statement lets people know that our product is all natural. There are no hidden additives or chemicals that changed the flavor or look. All we want is for you to experience the finest taste of all natural ingredients On the Rocks.