Week 8 EOC: What is special about my Vodka?

On the Rocks Vodka is one of the finest and naturalist vodkas. The water comes from aquifers that are fifteen hundred or more feet below the surface so the water is so pure we do not have to change it in any way. If it is already natures best what is the point of changing it. The barley is imported from Finland, due to the pure environment. The air, land and water that the barley is touched by is in pristine condition. The midnight sun ripens the barley to a beautiful gold. When we combine the hint of mint, pure water and the gold barley it creates the finest and naturalist vodka. It comes displayed in a very unique bottle that has that ice cold look. This vodka is served to the High Rollers in the casinos of Las Vegas to the most elegant restaurants in New York City. When served, it is poured over ice cold rocks so you get the full flavor of the vodka without the watered down taste. That is why it is the most natural vodka On the Rocks.

Business Mission Statement

"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission."(Marketing: An Introduction, Armstrong/Kotler;2 Company and Marketing Strategy Partnering to ... page 5 of 43) 
"It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks."
" A mission statement is a statement of the organization's purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an "invisible hand" that guides people in the organization."(Marketing: An Introduction, Armstrong/Kotler, page 5)
I believe that our mission statement lets people know that our product is all natural. There are no hidden additives or chemicals that changed the flavor or look. All we want is for you to experience the finest taste of all natural ingredients On the Rocks.

Vodka Pitch

On the Rocks Vodka

From the High Rollers of Las Vegas to the elegant restaurants in New York City, On the Rocks is one of the most respected Vodkas due to its natural taste. The water comes from the deepest aquifers found in the United States. Why the deepest aquifers because the water is in pristine condition and nature has already filtered it. We then use the finest barley imported from Finland, were the land is so pure and the air pristine. The barley slowly ripens into strands of gold under the glow of the midnight sun. Then we combined the finest water with the finest barley to create the most natural. For our final touch, we give it a hint of mint and gently pour it over frozen rocks so you get the full flavor of the vodka On the Rocks.

Week 6 EOC: Me x 3

    Who does the majority of the shopping in your home? It's said that woman do the most of the shopping. Woman do all of the shopping for almost everything. From groceries to clothes to whatever else you can think of.
    Since this about Me and three things I purchase, I will have to narrow it down. For starters, I enjoy getting my nails done. It makes my hands look good and I like the compliments I get on them. Plus I enjoy taking time out for me away from my crazy house and this is one of the only ways I can do that. One hour every other week is mine, all mine.
   The second thing is clothes shopping for my girls. I enjoy shopping for them because when I was little I always had hand me downs or a very small amount I had to spend on clothes. there is one exception though, I am a clearance shopper. I love the clearance racks. When I walk in a store that is the first place I go. My daughters know that is the were we are to look first to. It makes me laugh because they head straight there.
   The last thing is food. In my house we on the healthy side. In the last nine months my family has changed our eating plain. We have went from eating out three times a day, seven days a week, to one time a week for one meal. I cook every other meal. We have turkey burger, chicken, fish, veggies, fruit, and a lot of water. The one dinner we eat out is our what we call "cheat night". We can have whatever we want plus desert if we choose. We have lost weight and gained energy by doing this. We love it.
   So those are the three things that I enjoy buying for me and my family. I couldn't really narrow it down to just me because it isn't just about me. I have a family and when you have a family they are always a part of everything you do!

Week 5 EOC: Sony Sleuth Marketing

"Sony has admitted that it shut down its PlayStation Network last week because it discovered a "non-gaming" intrusion into the system, but had not realised until late on Tuesday – following forensic security testing – that the breach had led to the theft of the data of the 77 million users." If I was a Sony customer, Sony better be offering me something for them letting my information out. I know they did not just give my information out but it was Sony's lack of firewall that let the hacker get it."The company has hinted that it may refund users for lost services and games." If this is all Sony is going to give it's customers, then they better think again. Refunding for lose of service and games and they think that is going to satisfy all 77 millions customers. Sony better come up with more than that. Peoples privet information was hacked into, giving someone access to everything. I think Sony should somehow give a little bit more then just a refund. Maybe some free games or a few hundred dollars in gift cards. Sure some people may be okay with just a refund but a lot more are not going to be happy. "With thousands of gamers livid that their details have been compromised, the Sony FAQ does briefly address the question of refunds on subscriptions and purchases: "When the full services are restored and the length of the outage is known, we will assess the correct course of action."

Week 4: There's an App For That

   There are so many apps, how is it possible for anyone to come up with a new one? Lets just think of what we would like our phone to do that you don't think it can do now. Well lets see, how many times have you come out of the store and forgot were you parked your car? If they could put a tracking device in the sticker you put on your license plate for registration, then you could have an app that tracks it. You simply put your license plate number in and it finds your car. Yes you could use you panic button on your key pad but then that brings embarrassment to you. Plus not all cars have a key pad.

   The second app would be PetTtracker.  Everyone can put a micro chip in their pet but now you can use the app to track them. Simply put you micro chip number in you phone and it tracks you pet. It would be like a map that showed you exactly were you pet was. That way if you lose you pet or it gets stolen, you have PetTracker. The new way to keep track of your pet.

   Lastly, there should be an app for you wallet or purse. It could even go as far as you credit cards. A little micro chip is installed and now if it gets lost or stolen you can track it. You would be able to see were you left it or were it is running to. So many people lose or have their things stolen that a tracking device is the greatest thing ever. You would be the only one with your tracking number so no one else could track you.