Week 3 EOC: My Demographics

"The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second. From a marketing standpoint, the Gen Xers are a more skeptical bunch. They tend to research products before they consider a purchase, preferring quality over quantity, and they tend to be less receptive to overt marketing pitches.

Once labeled as “the MTV generation” and viewed as body-piercing slackers who whined about “McJobs,” the Gen Xers have grown up and are now taking over. They are increasingly displacing the lifestyles, culture, and values of the baby boomers. They are the most educated generation to date and they possess hefty annual purchasing power. However, like the baby boomers, the Gen Xers now face growing economic pressures. Like almost everyone else these days, they are spending more carefully. (http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446468)"
    I am not your typical Generation X person. My parents are still married and my mom stayed home with us. I prefer quantity over quality and I really don't research anything before I buy it. The only thing that fits me best out of the definition is I am less materialistic. It's not what you have, it's who you are.